Sarkodie with other artists in africa should Educate theirs fans about the need for online streaming – ATM GH

In this modern world online streaming is the biggest platform for any artist to make money out of his or her craft . However, in Africa people do love music and other craft that their loving artist does but not really ready to help the artist to make any income from their craft. Rather music lovers or artist fans like free downloads of their songs as well as videos.

But l think the problem with the africans has to do with lack of education about online streaming .


Every african artist is complaining about the low earning on digital streaming meanwhile they can’t even use their fan pages to educate their fans about the streaming. Although, artist like sarkodie, Burna Boy, shatta wale , Davido , stonebwoy ,wizkid , and many other artists in Africa are making it big so they really don’t go through the pain the young ones are facing. it will be nice to see sarkodie, shatta wale ,stonebwoy ,wizkid and the rest of the artist supporting the campaign #educate-fans on-digital-streaming on their fan pages.

Let’s learn something about streaming.

Streaming, a format making music more accessible than ever, allows artists (signed and unsigned alike) an opportunity to project their voices to an extent unforeseen in the vinyl era.  But it’s always been a grey, subjective area on how effective streaming is for an artist to create a livelihood when compared to the conventional physical or digital album sales.


Just how beneficial is streaming to artists?

It is now possible for songs to reach audiences of enormous sizes, as shown by Ed Sheeran’s ‘Shape of You’, Spotify’s most streamed song with 1.6 billion streams. But this is just one example using the most streamed artist of 2017; what about those that don’t have such a large following, or those that are not signed to labels that have the promotional capability of Atlantic or Warner?

70% of the income from streaming platforms is paid to the labels that manage the artists, so it could be said that it is the labels who are exploiting the artists; streaming platforms want labels to allow their artists’ catalogues to be used, and in turn platforms will push good deals towards the labels so each side wins. But in a world of increasing fairness for workers, should we not also be making sure that pay for music is increasing?

Artists do not have to make their work available for streaming, but with music piracy a constant threat, and new artists being rushed into exploitative record deals, it seems the alternative would be dire. A report by the blog ‘Information is Beautiful’ compared the revenue for artists from each streaming service, showing that the best paying platform (Napster) was still a measly $0.0167 per stream. In second place (Tidal) was an even lower $0.0110 per stream.


These two platforms have 9 million users combined, which is only a margin of listeners compared to other platforms. This may be why they pay artists at a higher rate; they need to gain more users, so enticing artists by paying more and allowing exclusive deals. Tidal gave a two-week exclusive listen to Kanye Wests ‘The Life of Pablo’ on release, and also are the only service streaming Jay Z’s whole catalogue (this may also be due to Tidal being owned by Jay Z). 

Apple Music, who entered the industry much more recently than Spotify, also host exclusives – from Frank Ocean, Drake and Taylor Swift. But does such exclusivity not decrease an artist’s overall revenue? These albums will possibly be choked of their #1 spot on the chart due to restrictions.

Back in the ‘golden days’ of physical releases, it was necessary for a consumer to purchase a whole album to listen to particular songs, costing around $12. After this the vinyl, tape or CD could be played to the hearts content, until it inevitably gets dropped or chewed up my a faulty player (in which case the album will be purchased again). 
The difference in modern times is that music is no longer as much of an album experience, most listeners just listen to the hits off of an album, not listening to it as it was originally showcased.

This means that instead of whole albums being purchased, individual songs are streamed, so is this creating as much worth for the artists?

If an album cost $12, it is likely the artist would get around $1.20 from the label, making each track on a CD of ten songs being worth $0.12.  If a musician receives $0.0038 from Spotify per stream, it means a track would need to be played 32 times to equal the remuneration from a physical recording.

Looking through my personal Spotify library, I can see that most songs from albums I would have liked enough to purchase in physical form have most definitely received over 31 streams, perhaps some tracks even reaching over 100 streams.

Before listening to individual tracks was possible, it meant the artist could make an album full of mostly ‘filler’ songs. However, in order to maximize revenue now it means an artist has to put more effort into each track in order to keep that individual popularity at a high; if they aren’t releasing songs with record breaking streams, they will need a pretty consistent catalogue to earn enough to support themselves.


So what does the future hold?

Overall, my view is that streaming is better for the biggest artists: it allows them to reach a larger audience due to ease of access, cheaper prices, and tailored playlists that may suggest the music to listeners. This is also the case for smaller artists, but they may not receive enough streams to warrant the revenue that would have come with selling a physical release.

It is still clear that labels need to reconsider their fairness to artists, or else artists can take a stand like Chance the Rapper, who with his recent album ‘Coloring Book’ gained a number one Rap album Grammy. This was despite being a streaming-only album, a format that has the potential to be a more regular occurrence in the future.

thaanks for reading . my name is ATM GH


comment your idea in the comment box below. Let’s come out with ideas and support the talented individuals.

if you find this article useful, please share and subscribe for more .

Related stories

  • Charterhouse has apologies for VGMA scuffle , officially reports matter to police

    May 19, 2019 by

    Charterhouse, producers of the Vodafone Ghana Music Awards has issued an official statement concerning the scuffle that ensued between Stonebwoy and Shatta Wale on Saturday night. The statement signed by George Quaye, Head of Communications reads: CHARTERHOUSE CONDEMNS UNRULY BEHAVIOUR AT THE 2019 VODAFONE GHANA MUSIC Awards the Management of Charterhouse Productions wishes to apologize… Read more

    Rate this:

  • #VGMA @20: Full List of the vgma winners – check it out here.

    May 19, 2019 by

    The biggest names in Ghanaian and African music gathered at the Accra International Conference Centre (AICC) for the 20th edition of the Vodafone Ghana Music Awards. This year’s event was definitely one for the history books.Diana Hamilton receives award from the glitz and glamour on the red carpet to wonderful performances to the unexpected chaos… Read more

    Rate this:

  • Medicine -Medical History Taking format.

    May 15, 2019 by

    This article is for Medical Professionals Professional Reference articles are designed for health professionals to use. They are written by UK doctors and based on research evidence, UK and European Guidelines. You may find one of our health articles more useful.Sharing understanding The content of the history required in primary care consultations is very variable… Read more

    Rate this:

  • Burned to death for reporting sexual harassment .

    April 21, 2019 by

    Nusrat Jahan Rafi was doused with kerosene and set on fire at her school in Bangladesh. Less than two weeks earlier, she had filed a sexual harassment complaint against her headmaster. Her courage in speaking out against sexual assault, her death five days after being set alight and everything that happened in-between has gripped Bangladesh… Read more

    Rate this:

  • Facts about cheating in a Relationship .

    April 18, 2019 by

    Read this carefully A man can cheat on his woman and still love her but a woman cannot cheat on her man and still love him. I say this because while men do not have sex with emotions, women can’t have sex without attaching emotions to it. This is the reason men simply need a… Read more

    Rate this:

  • Enhance your sexual Activeness – Read more .

    April 16, 2019 by

    Last week, a woman called me and said, Dear Michael       , will I be asking for too much from my husband if I ask for more sex than he is giving me right now? I think I am not getting enough, and I need to know what to do to get him to completely… Read more

    Rate this:

  • How Rev. obofour makes his money and List of Businesses Revealed .

    April 15, 2019 by

    The founder and Leader of Anointed Palace Church(APC) Rev Obofour Kweku Antwi is known to be a very wealthy man of God. The controversial man of God is also known for giving out expensive cars to his junior pastors, some celebrities and church members.Recent among them is the 4 wheel Mazda cars which he gave… Read more

    Rate this:

  • Top 10 Entrepreneurs to Follow

    April 13, 2019 by

    This week, thousands of creative entrepreneurs and social influencers are gathering in sunny Palm Springs, California, for Alt Oasis: a week-long retreat dedicated to networking, skill-building, and launching or growing an online presence or business. From content and social media sessions to branding and marketing workshops, there’s no shortage of inspiration.Interested in meeting some of… Read more

    Rate this:


    September 18, 2019 by

    Darling FM’s Drive Time host and experienced presenter, Candyman, known in real life as Lucas Candid Mensah,  has earned nomination at the 2019 DOPHIL Radio and Television Personality (RTP) Awards.  Candyman is also the host of the station’s Entertainment show on Saturdays and doubles as the Event Manager of Cape Coast-based Darling Fm 90.9mhz under… Read more

    Rate this:

  • Big match Ahead ; kofi Kingston vs Brock Lesnar.

    September 18, 2019 by

    Kofi Kingston accepts Brock Lesnar’s challenge for SmackDown LIVE debut on FOX      SmackDown LIVE on FOX is set to debut in a BIG way. Kofi Kingston is adamant on being a fighting champion, but Brock Lesnar is determined to make the WWE Champion regret that mindset.  After The New Day secured a Six-Man Tag… Read more

    Rate this:

  • Kobby Kyei grabs nomination at Ghana Music Awards South Africa .

    September 17, 2019 by

    Ghanaian best celebrity blogger and philanthropist, Mr. Augustus Koranteng Kyei popularly known as Kobby Kyei has bagged a nomination at the 2019 Ghana Music Awards South Africa.  The CEO of Kobbykyeinews has been nominated for Best Music Journalist/Blogger of the Year in the upcoming 2019 edition of Ghana Music Awards South Africa. He faces stiff… Read more

    Rate this:

View all posts

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.